The business programme includes more than 60 events, presentations and speeches dedicated to the promotion, sales and research of trends on the market of household goods, goods for dacha, household chemistry, gifts and New Year’s products.

All speeches and presentations have been prepared by specialists and practitioners who are professionally involved in retail, design, sales and marketing.

Within the framework of the business programme of the Christmas Box. Podarki spring 2018 exhibition, Step by Step research and consulting group will present an exclusive research of the market of fir tree decorations and New Year’s goods conducted specially for participants and visitors of the Christmas Box. Podarki exhibition.

For the first time at the international exhibition Stylish Home spring 2018 which will take place on March 27-29 at the IEC “Crocus Expo” a special project HOME TREND will be organized together with the trend-bureau TRENDSQUIRE. The HOME TREND project will include a demonstration platform where interior, décor and tableware trends will be demonstrated.

How to sell New Year’s goods using all nuances of marketing technologies? Find out at the workshop of Nicholas Koro “New Year’ neuromarketing or the simple miracle of sensory impact on the emotions of target audiences” to take place at the TREND SPACE platform of the Stylish Home exhibition.