In the program:
REGIONAL RETAIL DAY
Goods for home sales. Strategies and tactics
Organizers: Retail.ru, Mayer GC
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Questions for discussion:
- Nonfood retail change due to coronavirus. Trends.
- Household goods range development, new needs of customers and consumption models, what demands will be in 2022.
- Partnership with marketplaces, future of offline retail.
- Efficiency of retail interaction with suppliers, private label relevance, fight of brands and private labels.
Key topics of presentations
- Key trends of byers’ behavior. Market of household goods: points of growth and communication
- Tableware segment: choices of buyers and opportunities of sellers
- Trends of buyers’ behavior in goods for cleaning. How COVID-19 affected buyers.
- Consumption situation as growth driver of household category
- Formula of improvement of retail format of HouseHold
- What do suppliers believe in and what client really requires
- How to negotiate with retail chains
IMPROVE YOUR HARD SKILLS WITH MARKET PROFESSIONALS
Workshops on design, merchandising, window dressing
Organizer:
- Workshop ‘How to make selling New Year’s showcase’
- Workshop ‘Colorist’s lifehacks: how to create flawless shop windows and marketplaces’
- Workshop ‘Law and rules of selling showcases’
DIGITAL MARKETING DAY
How not to get lost in the endless tide of Internet advertisement
Orginizer: Ingate
- Analytic panel. Trends in Internet marketing of HouseHold industry 2021 – 2022.
- Website sales funnel: from the formation of need to purchase and repeated requests.
- Cases. Experience of the major Household industry companies in using of Internet Advertisement for solving tasks.
- Workshops and discussions: new media, marketplaces, digital strategies and many other.
Section on Branding HOW TO INCREASE SALES TWICE USING THE POWER OF A BRAND. SUCCESS SECRETS FROM THE LEADING EXPERTS ON BRANDING
Organizer of the Section: Association of branding companies of Russia
- How to sell more thanks to the seasonal offer’ (limited New Year’s collections of brands)?
- How to create successful brands in HouseHold format and multiply sales? Newest methods of brand developing
- Package. How to lose out the customer
- What is your power, brand? How to achieve success and increase brand awareness
- Unique corporate souvenirs or how to really surprise your clients
- How to increase repeated sales of a brand
Business program producer
Galina V.Schevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32
September 14 – 16, 2021, Moscow, Crocus Expo IEC
Autumn novelties and premieres on the website www.expo-retail.ru
We are looking forward to seeing you at Household Expo, Christmas Box.Podarki, Stylish Home. Gifts, ChemiCos and ChemiCos Beauty – the biggest B2B consumer exhibitions of homewares and country life products, furnishings, gifts and festive products, household chemistry, cosmetics and personal care products!