Key topics of the event:
- Step-by-step programme for increasing the efficiency of sales. Successful experience of increasing sales volumes in 2017.
- New commercial policy in new conditions of a strict market: stability in unstable conditions
- Reserves of sales increase: review of target client groups and channels
- Combining the incompatible: reduction of expenses and sales increase
- Reprofiling of product niches and segments
All cases are based on projects for furniture manufacturers with their own network of furniture showrooms, networks of household goods and objects of décor, which were successfully implemented in 2016-2017.
Speaker: Tatiana Sorokina, General director of “Unit-Consulting”
Tatiana Sorokina, General director of “Unit-Consulting”, over 80 successfully implemented large-scale projects on increasing the efficiency of sales, 14 years in sales consulting and 10 years in real business. Author of the method of “Defining the reserves of sales increase”, lecturer at MBA Business schools. Author of bestsellers “Subsidiary network: development and management”, “Distribution system. Tools of creating competitive advantage”. Her clients include trade house Maria, Arben Gallery, Union, Business-Bouquet, Elt, Vostochny Put, Peligrin Maten and others.