Section from the Association of Branding Companies of Russia in the framework of HouseHold Expo-2022 ‘How to create a strong ‘selling’ brand and to outperform all the competitors. Experience of the leading experts on branding'. Organizer: Association of Branding Companies of Russia
Section will be held on September 15 from с 11:30 am to 2:00 pm in the framework of the Business Program of the international HouseHold Expo autumn 2022 (IEC Crocus Expo, pavilion 2).
In the program:
- How to create an effective HouseHold brand inside the company?
Andrey Gornov, Getbrand general director
- How to create a brand to execute your sales plan 200 %?
Instruction on creation of a ‘selling’ brand. How to avoid typical mistakes when creating a brand. Analysis of the most successful Russian and foreign cases.
Alexander Vagin, Supermarket general director, Association of Branding Companies of Russia Council Member (MODERATOR OF THE SECTION)
- How to stop doing it as usually and to reach a new level
Today a lot of domestic manufacturers has unique prospective. The main thing is not to fall into a trap. You will learn how to stop working in the format of a cheap alternative and to tune yourself to be a leader in the niche
Vlad Rudovskiy, brand architect, creative head of Adekvatniye luydy
- Repositioning of brands, a key to the effectiveness in the current realities of the market
Anna Sobyanina, director general of A.STUDIO branding agency
- Categories where there are manufacturers and the consumer is ready to pay for them
Luydmila Bochkareva, the senior strategy of Fenomen
Business program producer
Galina V.Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32