Irina Krechetova, business coach specializing in business transformation, development of new directions, creation of own business, will talk about practical tools for a successful launch of private labels on the market and increasing company profits.
Topics of the master-class:
- Objectives and advantages of private label launch for a network.
- Choice of branding strategy and private label development.
- Stages of private label launch.
- Pricing models.
- Efficient private label merchandising.
- Methods of private label promotion.
- The most widespread mistakes of launching a private label.
Speaker – Irina Krechetova
Business coach specializing in business transformation, development of new directions, creation of own business.
- Over 18 years of experience in consulting and management;
- Over 19 years of practical experience in sales and marketing;
- Over 76 implemented projects in the sphere of creating and developing sales and marketing systems;
- Launch and development of 3 Internet shops with a total turnover of 250 mln. rubles a year;
- Creator of the course “Sales management” of the MBA programme at the Moscow Business School;
- Lecturer at the Caspian School of Business. Course “Sales management”;
- The best speaker of METRO EXPO 2017;
- Creator of the course “Evaluation of shop performance” for franchisees of Metro Cash&Carry Russia.
September 11-13, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an on-line registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts и Christmas Box –
the biggest Russian B2B exhibitions of household goods and gifts!
Business programme producer
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32