Exhibition news

The Deloitte Academy will hold a conference “Ecosystem of online trade for manufacturers of household goods” at HouseHold Expo spring 2020

The conference “Ecosystem of online trade for manufacturers of household goods” organised by the Deloitte Academy will take place on March 26 at Crocus Expo IEC within the framework of the business programme of the 25th international exhibition HouseHold Expo spring 2020.


Programme of the conference


11:00 – 11:15

Welcome address from the organisers


11:15 – 12:00

Digital products as profit generators. Why sales through online channels will prevail over traditional retail

Speaker: Natalia Petukhova, coach of the Deloitte Academy.



12:00 – 12:30

Directly to the consumer: specifics of presenting household goods in the official online shop of a manufacturer

Interactive discussion

Speaker: Ilya Ratkin, expert in the development of online shops.



12:30 – 13:00

Monetization of customer experience in retail. How to work with personal data and build personified customer service in sales of household goods


Elena Komkova, expert of the consumer market, representative of Expirenza, consultant of Retail Training Group



13:00 – 14:00

Brand in the digital era. Strategic marketing session

Svetlana Yurova, general director of brand and strategic company Brains&Brands



14:00 – 15:30

Round table: how to increase sales with the help of modern technologies? Investments in digital tools, how worthwhile it is

Moderator: Natalia Petukhova, coach of the Deloitte Academy


15:30 – 16:00

Placement of goods in marketplaces: what do shops pay for? Practical experience of an owner with online channels

Dmitry Dorofeev, CEO&Founder, Houselike.ru, marketplace of finishing materials, CoFounder, i-Textile, Chain of décor and textile salons.



16:00 – 17:00

Workshop: find out if your company is ready to go online

Moderator: Natalia Petukhova, coach of the Deloitte Academy



March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,

Christmas Box and Outdoor Dacha
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!


Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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