Exhibition news

Modern trends in the layout of household goods

For the first time within the framework of international spring exhibitions HouseHold Expo and Outdoor Dacha Georgy Smirnov will present a topic on merchandising “Modern trends in the layout of household goods”. Among the issues to be discussed during the seminar will be:

  • Comfortable environment and complex offer. Layout samples and a ready solution for quick purchases.
  • Up sale and cross-merchandising in the sale of goods.
  • Modern trends in the layout of household goods. Kinesthetic, visual, auditory and digital learners, what can you offer them today?
  • Dark store or outpost. What attracts the customer in 2020?

Speaker: Georgy Smirnov

Smirnov

Over 20 years in retail. Establishment and management of federal retail networks. Author of the first edition of the Standards of visual communications and merchandising of Lenta hypermarket chain. Development of visual merchandising at SantaHouse – hypermarket chain of household goods. Former merchandising director at Metrika - DIY hypermarket chain. Person responsible for the transformation of a provincial chain of houseware stores into the leader on the market of household goods as the Director of sales technologies at Yuterra – hyper and supermarket chain of household goods (Chudo Dom). Former regional director of X5 Retail Group  Perekrestok in Saint Petersburg. Former CEO of own trading network and agricultural concern Detskoselsky.

 

 

March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,

Christmas Box and Outdoor Dacha
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!

 

Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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