Programme of the workshop:

• Key factors affecting the customers’ choice of shop.
• Points of contact: what should be done in order to transform them into capture points.
• Attraction channels: where to search for your target customers.
• Route of a customer: what tools should be used at each step.
• Factors influencing customer satisfaction and loyalty.
• How to maximize profit with the help of a Loyalty Programme.
• Partnership programme: how to increase sales with the help of partners.

Speaker: Irina Krechetova

Irina Krechetova is a business coach specializing in business transformation, development of new directions, creation of own business. Over 18 years of experience in consulting and management; Over 19 years of practical experience in sales and marketing; Over 76 implemented projects in the sphere of creating and developing sales and marketing systems; Launch and development of 3 Internet shops with a total turnover of 250 mln rubles per year; Creator of the course “Sales management” of the MBA programme at the Moscow Business School; Lecturer at the Caspian School of Business. Course “Sales management”; The best speaker of METRO EXPO 2017; Creator of the course “Evaluation of shop performance” for franchisees of Metro Cash&Carry Russia.

March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,

Christmas Box and Outdoor Dacha –
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!

Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32