Exhibition news

Positioning and “packaging” in business. How to be customer-friendly

The seminar “Positioning and “packaging” in business. How to be customer-friendly” will be held within the framework of the cycle of workshops and seminars “GOODS, EFFECTIVE SALES, LOYAL CUSTOMER” on September 12 at the international exhibition HouseHold Expo autumn 2019 (Moscow, Crocus Expo IEC).

Main topics of the seminar’s programme:

  • What the positioning of a company is
  • How positioning is connected to neuromarketing
  • Which positioning mistakes can become fatal (on the example of real-life cases)
  • What target audience segmentation is and why it is needed
  • Why you should think like a customer
  • Why you need to analyse your company in terms of being customer-friendly for your target audience
  • How positioning can change the attitude to your company and increase sales and brand awareness (from the practical experience of “KOSATKA MARKETING”)
  • What the result of the right “packaging” created based on positioning can be

Download the full programme

Speaker: Stanislav Pokryshkin


Entrepreneur, marketing professional, positioning expert – over 500 consultations in various niches. General director of “KOSATKA MARKETING” agency (6 years in marketing, over 60 projects).

Member of the Russian Guild of Marketing Professionals. Certified MBA specialist in marketing and sales. Mentor of the “Business Class” programme from Google and Sberbank from 01.03.2018 to 30.08.2018. Acting speaker of Russian business forums.



September 10 – 12, 2019, Crocus Expo Center, pavilion 2, halls 9, 10 and 11, Moscow, Russia

Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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