Exhibition news

New topics of the Day of Regional Retail at HouseHold Expo autumn 2019

The DAY OF REGIONAL RETAIL will traditionally start on the second day of the exhibition. This autumn the key event of the Day of Retail will be the conference for store managers “Sales in a store: strategy and tactics. 7 checklists for implementation”*.

The conference will be held on September 11 from 10:30 to 17:00.

Download the fulll programme

The conference is organized by Retail.ru and Mayer Corporate Group. Among the speakers are Ekaterina Buzukova, Elena Stolyarskaya, Natalia Novoselova, Elena Naumchik, Asya Barysheva, Albert Tyutin, Natalia Marova and other experts.


Customer’s route. What the store manager does not see

Speaker: Natalia Marova, head of Retail.ru


Mistakes in price positioning of a store. How does it influence sales?

Speaker: Yulia Dmitrieva, head of JD.Expert – marketing agency of breakthrough business solutions. Marketer, analyst, business development consultant. Specialisation of the agency – Central Asian countries

  1. Price / price positioning / price perception – what is the difference?
  2. Factors that influence price level perception
  3. Mistakes in positioning, why do they occur and how to change it?
  4. Independent audit of a trade platform
  5. How to decrease the dependency on price perception without changing the prices

How to work without discounts? How to find the solution with the help of category management?

Speaker: Ekaterina Buzukova, independent consultant in product range management, business coach



Workshop: “Sales at the counter – a gold mine”

Speaker: Alexey Fatov, business coach in B2c sales, head of education centre for trade networks “Mir”


How to become irreplaceable for the customer? Development of extra services with the help of shop assistants

Speaker: Elena Stolyarskaya, head of the “School of customer service” project


Management of sales quality: how to increase sales sixteenfold

  1. Abysses that devour your money
  2. Squared management of the human factor
  3. Control points during the management of negotiations quality
  4. Motivation tools for high sales
Speaker: Asya Barysheva, partner of the project “Systematic sales”, business coach.

How to increase the efficiency of a store

Speaker: Natalia Novoselova, head of consulting group “Super-Roznitsa”



Loyalty programmes. How to use the tools of your automatization system and return your customers?

Speaker: Elena Naumchik, member of Customer Strategy Network – international professional association of specialists in the sphere of customer service and loyalty programmes. Co-founder of the Association of customer loyalty and client centricity

*The programme is subject to change.

September 10 – 12, 2019, Crocus Expo Center, pavilion 2, halls 9, 10 and 11, Moscow, Russia

Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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