Exhibition news

Day of Regional Retail at HouseHold Expo autumn 2019

The DAY OF REGIONAL RETAIL will traditionally start on the second day of the exhibition.

This autumn the key event of the Day of Retail will be the conference for store managers “Sales in a store: strategy and tactics. 7 checklists for implementation”*. How to develop a strategy so that each action creates the right traffic and is profitable for the store? 7 presentations. 7 checklists for implementation in your store.

Download the fulll programme

The conference is organized by Retail.ru and Mayer Corporate Group. Among the speakers are Ekaterina Buzukova, Elena Stolyarskaya, Natalia Novoselova, Elena Naumchik, Asya Barysheva, Albert Tyutin, Natalia Marova and other experts.

Topics for discussion:

  • How to work without discounts? How to find the solution with the help of category management
  • How to ensure visitor traffic in a store with the help of an Internet shop, social networks and messengers? Omni-channel as a steady trend
  • Loyalty programmes. How to use the tools of your automatization system and return your customers?
  • How to become irreplaceable for the customer? Development of extra services with the help of shop assistants
  • Key indicators of a retail store
  • Standards of business processes and their automatization
  • Loss reduction methods


How to increase the efficiency of a store. Standards of business processes and their automatization

  1. Key indicators of a retail store
  2. Standards of business processes and their automatization
  3. Loss reduction methods

Speaker: Natalia Novoselova, head of consulting group “Super-Roznitsa”


Management of sales quality: how to increase sales sixteenfold

  1. Abysses that devour your money
  2. Squared management of the human factor
  3. Control points during the management of negotiations quality
  4. Motivation tools for high sales

Speaker: Asya Barysheva, partner of the project “Systematic sales”, business coach.

*The programme is subject to change.

September 10 – 12, 2019, Crocus Expo Center, pavilion 2, halls 9, 10 and 11, Moscow, Russia

Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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