Exhibition news

Technologies of the right customer acquisition at HouseHold Expo autumn 2019

Business coach Irina Krechetova will host a new seminar during the autumn HouseHold Expo.

The workshop “Catch him if you can. Technologies of the right customer acquisition” will be held within the framework of the seminars cycle “Goods, effective sales, loyal customer”. Programme of the workshop:

  • Who is your customer? How to understand and use it (“Ours – not ours”)?
  • Positioning – how is your company different from its competitors? How to find the difference and test it? Why should the customer buy specifically from you?
  • How to work with contact points: places, situations, moments of interaction between the customer and the company? How to turn them into customer acquisition points?
  • Which proven tools of customer acquisition should one use?
  • How to prepare the perfect offer for the customer?
  • Which communication channels (offline, online) should one use to increase the number of target customers?


Irina Krechetova

Irina Krechetova – business coach specializing in business transformation, development of new directions, creation of own business.

  • Over 18 years of experience in consulting and management;
  • Over 19 years of practical experience in sales and marketing;
  • Over 76 implemented projects in the sphere of creating and developing sales and marketing systems;
  • Launch and development of 3 Internet shops with a total turnover of 250 mln. rubles a year;
  • Creator of the course “Sales management” of the MBA programme at the Moscow Business School;
  • Lecturer at the Caspian School of Business. Course “Sales management”;
  • The best speaker of METRO EXPO 2017;
  • Creator of the course “Evaluation of shop performance” for franchisees of Metro Cash&Carry Russia.


September 10 – 12, 2019, Crocus Expo Center, pavilion 2, halls 9, 10 and 11, Moscow, Russia

Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32




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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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