Exhibition news

New program of Regional Retail Day spring 2022

On March 22 in the framework of the Business program of the International HouseHold Expo Spring’22 Exhibition (Crocus Expo) a Regional Retail Day will be held.

In the new program:

  • Retail together with a manufacturer
  • Inner collections of the Russian market
  • Retail requirements for the manufacturers of goods
  • Main trends of forming collections of goods for home
  • Effective seasonal sales

Among the topics of the 1st day of the business program:

  • Dynamics of changes of buyers’ demand as a result of two years of pandemic. What changes await for us in psychology of purchase
    Elena Shishova – senior manager on work with clients of Romir company


  • How digitalization helps to increase b2b sales now and scale the business in 5 years
    Tatyana Sorokina –
    director general of Unit Consulting, recognized expert on distribution and sales. Candidate of Psychological Sciences

- Сonditions for successful digitalization: preparation of sales and company

- Analytics of sales: a key for the opportunities of growth. What analytics you need to collect. Examples of analytic reports

- Personalization of offers for clients via digital platforms. Examples of practice

- What resources and investments are needed for digitalization of sales

- Stages of digitalization of sales step by step


  • Emotional product groups. Sales management, increasing of sales effectiveness taking into account the way of your customer

Alexey Mironov – an entrepreneur, head of projects of managing consulting, business coach


  • New trends in marketing and sales. Main rules of increase of sales and scaling of business
    Irina Krechetova
    – business consultant, an expert and practitioner


  • What makes a store become a favorite one: tips of atmosphere and graphics
    Irina Bolotova – head of JosdeVries The Retail Company Russia


  • Light as a tool of trade marketing. Rules of window dressing. What influence the light does and emotional pressure of a window on sales
    Sergey Ispolatov – STK ‘Systemy osveshcheniya’


  • Private label + designer developments of individual collections. Technologies of sales managements through collections and product groups

Leyla Pavlova – business consultant, expert and speaker of the Federal industry Portal RETAIL.RU and Chinese Textile Association, founder of ‘Between2countries’

Business program producer

Galina V.Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32

March 22-24, 2022, Moscow, Crocus Expo IEC

Spring novelties and premieres on the website www.expo-retail.ru


We are looking forward to seeing you at Household Expo, Christmas Box. Podarki, Stylish Home. Gifts,

ChemiCos and ChemiCos Beauty – the biggest B2B consumer exhibitions of homewares and country life products, furnishings,

gifts and festive products, household chemistry, cosmetics and personal care products!


Award logo 2022 6

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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