Exhibition news

Business Program of HouseHold Expo autumn 2021 International Exhibition has been published

September 14 – 16 in the framework of International industrial exhibition HouseHold Expo autumn 2021 more than 40 events of the business program, which include conferences, workshops of experts, training workshops, successful cases of retail practitioners will be held.

In the program:

REGIONAL RETAIL DAY

Goods for home sales. Strategies and tactics

Organizers: Retail.ru, Mayer GC

Retail 1   MAYER logo
     

 

Questions for discussion:

  • Nonfood retail change due to coronavirus. Trends.
  • Household goods range development, new needs of customers and consumption models, what demands will be in 2022.
  • Partnership with marketplaces, future of offline retail.
  • Efficiency of retail interaction with suppliers, private label relevance, fight of brands and private labels.

 

Key topics of presentations

  • Key trends of byers’ behavior. Market of household goods: points of growth and communication
  • Tableware segment: choices of buyers and opportunities of sellers
  • Trends of buyers’ behavior in goods for cleaning. How COVID-19 affected buyers.
  • Consumption situation as growth driver of household category
  • Formula of improvement of retail format of HouseHold
  • What do suppliers believe in and what client really requires
  • How to negotiate with retail chains

IMPROVE YOUR HARD SKILLS WITH MARKET PROFESSIONALS

Workshops on design, merchandising, window dressing

 

Organizer:

yutnaya kvartira

  • Workshop ‘How to make selling New Year’s showcase’
  • Workshop ‘Colorist’s lifehacks: how to create flawless shop windows and marketplaces’
  • Workshop ‘Law and rules of selling showcases’

DIGITAL MARKETING DAY

How not to get lost in the endless tide of Internet advertisement

Orginizer: Ingate

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  • Analytic panel. Trends in Internet marketing of HouseHold industry 2021 – 2022.
  • Website sales funnel: from the formation of need to purchase and repeated requests.
  • Cases. Experience of the major Household industry companies in using of Internet Advertisement for solving tasks.
  • Workshops and discussions: new media, marketplaces, digital strategies and many other.

Section on Branding HOW TO INCREASE SALES TWICE USING THE POWER OF A BRAND. SUCCESS SECRETS FROM THE LEADING EXPERTS ON BRANDING

Organizer of the Section: Association of branding companies of Russia

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  • How to sell more thanks to the seasonal offer’ (limited New Year’s collections of brands)?
  • How to create successful brands in HouseHold format and multiply sales? Newest methods of brand developing
  • Package. How to lose out the customer
  • What is your power, brand? How to achieve success and increase brand awareness
  • Unique corporate souvenirs or how to really surprise your clients
  • How to increase repeated sales of a brand

 

VIEW THE FULL PROGRAM

Business program producer

Galina V.Schevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32

      
 

September 14 – 16, 2021, Moscow, Crocus Expo IEC

Autumn novelties and premieres on the website www.expo-retail.ru

 

We are looking forward to seeing you at Household Expo, Christmas Box.Podarki, Stylish Home. Gifts, ChemiCos and ChemiCos Beauty – the biggest B2B consumer exhibitions of homewares and country life products, furnishings, gifts and festive products, household chemistry, cosmetics and personal care products!

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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