Exhibition news

Section on Branding ‘How to increase sales twice using the power of a brand. Success secrets from the leading experts on branding’

Organizer of the Section: Association of branding companies of Russia

Workshops will take place on September 14, 2021 in the framework of the Business program of International Exhibition HouseHold Expo autumn 2021 (Crocus Expo IEC).


In the program:

1. Topic: ‘How to sell more thanks to the seasonal offer’ (limited New Year’s collections of brands)?

Andrey Gornov, director general of Getbrand


2. Alexander Vagin, general director of Supermarket, Member of Association of Branding Companies of Russia Council, moderator

Topic: ‘How to create successful brands in HouseHold format and multiply sales? Newest methods of brand developing’.


  • Review of new technologies of successful brands creation
  • Specificities of modern branding in HouseHold Segment
  • Gifts and New Year’s goods as an effective tool for brand development and achieving of marketing targets


3. Vladislav Rudovskiy, art director of ‘Adequate people’ agency

Topic: ‘Package. How to lose out the customer’.

  • Classic mistakes in package design the majority of non-food goods producers make


4. Vasiliy Kim, general director of Coruna Branding and Maria Aksenova, development manager of Coruna Branding

Topic: ‘What is your power, brand? How to achieve success and increase brand awareness’ (author methods of Corona Brand Core)


  • What is brand
  • How to create a platform of a powerful brand
  • Сompetent communication with help of a brand


5. Lovemedo

Topic: ‘Unique corporate souvenirs or how to really surprise your clients

  • What does the company planning to develop unique souvenirs need to know
  • Will the chosen concept be successful; will partners and clients like it?
  • How to choose a contractor? What do you need to foresee in terms of a contract? What does the budget consist of? When it is better to start work to make it on time?


6. Alexander Chefanov, director general of ‘Genshtab’ agency


  • How to increase repeated sales of a brand
  • Product grid assortment, which will help to significantly increase the targeting of a brand into an everyday life
  • Style and idea decisions, allowing to win hearts and minds of a targeted audience
  • Functionality of goods as a way to increase their value and price at which they will still be bought as a result.

Participation in the event is free after registration on the website.


Business program producer

Galina V.Schevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32

September 14 – 16, 2021, Moscow, Crocus Expo IEC

Autumn novelties and premieres on the website www.expo-retail.ru


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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