Exhibition news

Law and rules of selling showcases

On September 15th in the framework of workshops on design, merchandising, window dressing ‘Improve your hard skills with the market professionals’ the founder of a textile design studio Olga Filimonova will hold a speech on topic ‘Law and rules of selling showcases’.

The discussion will include the following topics:

  • Psychology of influence of showcases on people
  • Who decorates showcases today?
  • Showcase as way of communication
  • Art, trends and development of technologies in decoration

The topic of a presentation is based on the experience of comparing of psychology of a buyer and design of showcase decoration in Russia and America, in particular, Christmas decoration of showcases of famous brand boutiques, as well as the most famous and legendary department stores on Manhattan (Art tour in New York).


Olga Filimonova is a founder of a self-titled textile design studio. She is engaged in selection of a contemporary art for interior. She graduated from the Russian Textile University named after Kosygin, the faculty of applied art, specialization – fashion designer. She had spent 11 years in Europe, mostly in Prague, where owned a gallery of contemporary art. When came back to Moscow, she opened a textile design studio in 2004 and in 2006 her own small sewing production.

Now it collaborates with many architectural bureau. During this time, a great number of projects was implemented, including such as Museum of Chess at Gogolevskiy Boulevard, which got a prize for the best restoration work. As well Olga worked with 5 stars hotel restaurants and social and cultural objects.


Participation in the event is free of charge after mandatory registration on the web site.

Business program producer

Galina V.Schevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32

September 14 – 16, 2021, Moscow, Crocus Expo IEC

Autumn novelties and premieres on the website www.expo-retail.ru


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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