10:30 – 12:30

Part I. Analytics.

How to sell kitchenware in 2020 and 2021

Store of the future: how stores and customers will change in the new economy

Irina Bolotova – head of JosdeVries The Retail Company Russia

Capabilities and needs of the market for housewares and the kitchen segment. Retail trade development prospects

Alexey Trembitskyi, publishing editor of “Posuda” magazine since 2005. Participant of Russian and international exhibitions of housewares, member of the Union of Journalists

12:30 – 12:45

Coffee break

12:45 – 17:30

Part II. Practice.

Sales of household goods. Personal communications with the target segments: Chatbots, Mailings

Anton Almazov – CRM-expert. Expert in re-sales automatization. Co-founder of “1C-Business architect” company

How a home goods store survived in the crisis

Natalia Novoselova – head of consulting group “Super-Roznitsa”

How manufacturers can gain more profit from their own retail

Ilya Uvarov – Chairperson of the Board, Consumer Association “Academy of Cooperation”

14:45 – 15:00

Coffee break

Organisation of regional distribution of household goods

Dmitry Rusakov – consultant, business coach

Customer’s route. How to increase the store’s traffic

Leyla Pavlova – managing partner and founder of “Between2Countries” consulting agency

Workshop “Fight for your client: how to increase sales by increasing the number of customers in the new reality”

Irina Krechetova – business coach, practicing expert

Restoration of the sales channels’ volumes and profitability during a crisis

Tatiana Sorokina – general director of Unit-Сonsulting