Exhibition news

Day of Regional Retail at HouseHold Expo autumn 2020

The Day of Regional Retail will traditionally take place on September 15, 2020, at Crocus Expo IEC. The key event of the conference: “Sales of household goods. Does one need to change one’s sales strategy post-quarantine.” Organisers of the conference: Retail.ru and Mayer Corporate Group.

Conference moderator: Natalia Marova, head of Retail.ru

10:30 – 12:30

Part I. Analytics.



How to sell kitchenware in 2020 and 2021

Maria Yashenkova, founder and general director of “Bright Consulting” company




Store of the future: how stores and customers will change in the new economy

Irina Bolotova – head of JosdeVries The Retail Company Russia




Capabilities and needs of the market for housewares and the kitchen segment. Retail trade development prospects

Alexey Trembitskyi, publishing editor of “Posuda” magazine since 2005. Participant of Russian and international exhibitions of housewares, member of the Union of Journalists



12:30 – 12:45

Coffee break


12:45 – 17:30

Part II. Practice.



Sales of household goods. Personal communications with the target segments: Chatbots, Mailings

Anton Almazov – CRM-expert. Expert in re-sales automatization. Co-founder of “1C-Business architect” company




How a home goods store survived in the crisis

Natalia Novoselova – head of consulting group “Super-Roznitsa”




How manufacturers can gain more profit from their own retail

Ilya Uvarov – Chairperson of the Board, Consumer Association “Academy of Cooperation”


14:45 – 15:00

Coffee break



Organisation of regional distribution of household goods

Dmitry Rusakov – consultant, business coach




Customer’s route. How to increase the store’s traffic

Leyla Pavlova – managing partner and founder of “Between2Countries” consulting agency




Workshop “Fight for your client: how to increase sales by increasing the number of customers in the new reality”

Irina Krechetova – business coach, practicing expert




Restoration of the sales channels’ volumes and profitability during a crisis

Tatiana Sorokina – general director of Unit-Сonsulting


Novelties and premieres of the exhibition

September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!


Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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