Exhibition news

Business programme of HouseHold Expo autumn 2020 international exhibition is now available

The business event programme will take place from September 15 to 17 within the framework of HouseHold Expo autumn 2020 international industrial exhibition. Key topics of the programme:


Download the programme



Organisers: Retail.ru, Mayer Corporate Group.

Conference “Sales of household goods. Does one need to change one’s sales strategy post-quarantine”NEW


DAY OF DESIGN (September 15).

Topic: “Anti-crisis trends in interior design”NEW

  • Trends of New Year space décor
  • Design of a memorable interior for all times
  • Тextiles in the interior in 2021. Everything one needs to know about the trends of the next year
  • Interior design trends in 2021
  • How to take the atmosphere and interior vibe of a country house with you to the city?


Workshops and seminars: “GOODS, EFFECTIVE SALES, LOYAL CUSTOMER” (September 15-16)

  • Symbiosis of virtual and real trade. New merchandising. Increasing sales by 600%NEW
  • Three-level merchandising system: from the parking lot to the shelfNEW
  • Capabilities and needs of the market for housewares and the kitchen segment. Retail trade development prospectsNEW
  • How a home goods store survived in the crisisNEW
  • Fight for your client: how to increase sales by increasing the number of customers in the new reality
  • Restoration of the sales channels’ volumes and profitability during a crisisNEW
  • Prevention of losses 3.0 > Fast and easyNEW
  • After COVID19. How to build a management system for the layout of household goods in view of the new realityNEW


DAY OF ONLINE TRADE (September 17)

Topic: “Management of the system of sales channels”NEW

  • Prospects of online trade for the manufacturer. Profit generator and new points of growth.
  • Efficient distribution network.
  • Working from remote workplaces, remote sales. Remote working tools, practical examples.
  • How to sell household goods to the young audience? Interactive analysis of brand audiences.
  • How to work with marketplaces? Organisation of an online distribution system. Practical experience of selling household goods through social networks.
  • Placement of goods in marketplaces: what do shops pay for?
  • Workshop: Online sales technique.


Novelties and premieres of the exhibition

September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!


Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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