Exhibition news

After COVID19. How to build a management system for the layout of household goods in view of the new reality

For the first time within the framework of the business programme of HouseHold Expo international autumn exhibition Georgy Smirnov will discuss a topic dedicated to merchandising – “After COVID19. How to build a management system for the layout of household goods in view of the new reality”. The following issues will be discussed as part of the seminar:

  • Has the mandatory self-quarantine influenced the sales of household goods? Do we have the full picture of the changes in customers’ habits?
  • Have the customers’ habits changed permanently?
  • Has the time come for radical changes in the customers’ behavior? The customers are conservative in their habits and even new positive experience will hardy change them radically. Therefore, what should manufacturers and retailers of household goods do with merchandising in the post-quarantine period?


Speaker: Georgy Smirnov

Over 20 years in retail. Establishment and management of federal retail networks. Author of the first edition of the ‘Standards of visual communications and merchandising’ of Lenta hypermarket chain. Development of visual merchandising at SantaHouse – hypermarket chain of household goods. Former merchandising director at Metrika - DIY hypermarket chain. Person responsible for the transformation of a provincial chain of houseware stores into the leader on the market of household goods as the Director of sales technologies at Yuterra – hyper and supermarket chain of household goods (Chudo Dom). Former regional director of X5 Retail Group Perekrestok in Saint Petersburg. Former CEO of own trading network and agricultural concern Detskoselsky.


Novelties and premieres of the exhibition

September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!

Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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