Exhibition news

Organisation of regional distribution of household goods

The business programme of HouseHold Expo autumn 2020 exhibition will include a new workshop from Dmitry Rusakov, an expert in increasing sales. The topic of the workshop is “Organisation of regional distribution of household goods.” Key topics for discussion:

  1. How to build an alternative system of regional distribution
  2. How to assess a territory’s capacity
  3. Which sales channels should be used on different territories
  4. How to assess the activity of your competitors
  5. How to properly develop and implement the action plan on the implementation of a sales plan.



Dmitry Rusakov is an expert in increasing sales. In 1992 he graduated from the Moscow State Institute of International Relations in the field of international economic relations. In the same year he earned a master’s degree in management at IBS.

His portfolio includes 19 years of practical business work. He held various executive positions in a number of trading and production enterprises from 1993 to 2005, namely led a group of 5 factories with the overall number of employees amounting to 3600.

Starting from 2002, he consults Russian and foreign companies on the issues of corporate management, sales techniques, sales management and development of a dealership network.

Over the past 10 years, he has worked with more than 300 companies including Novas Energy (oil services, engineering), Megafon (telecom), Cysco Systems (IT), ER-Telecom, Yugratel, Invitro (medical services) and other companies engaged in production, distribution, wholesale and retail trade, services, etc. Staff sizes of the companies range from 30 to 12000 employees.

Specialisation: establishment of systems, reorganisation and development of sales, assessment of sales efficiency, selection of management and personnel in sales, training of sales directors.

Publications in professional printed editions (2013-2016) in the magazines “General director” and “Commercial director”.


Novelties and premieres of the exhibition

September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!


Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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