Exhibition news

Day of Online Trade at HouseHold Expo autumn 2020

For the first time at HouseHold Expo autumn 2020 the Deloitte Academy will organise the Day of Online Trade “Management of the sales channel system” which will be held in the format of a conference on September 17 at Crocus Expo IEC, Moscow.


Programme of the Day of Online Trade and the conference

Time Time

11:00 – 11:15

Welcome speech from the organisers


11:15 – 12:00

  • Prospects of online trade for the manufacturer. Profit generator and new points of growth.

Interactive part: calculate the lost profits from sales channels.

Speaker: Natalia Petukhova, coach of the Deloitte Academy.



12:00 – 12:30

  • Efficient distribution network.

Online shop window – the specifics of online presentation of household goods.

Interactive discussion.

Speaker: Ilya Ratkin, expert in the development of online shops.



12:30 – 13:00

  • Working from remote workplaces, remote sales.

Remote working tools, practical examples.

Speaker: Natalia Petukhova, coach of the Deloitte Academy.



13:00 – 14:00

  • How to sell household goods to the young audience?

Interactive analysis of brand audiences.

Speaker: Svetlana Yurova, general director of brand and strategic company Brains&Brands



14:00 – 15:30

  • Online round table.

How to work with marketplaces? Organisation of an online distribution system.  Practical experience of selling household goods through social networks.

Moderator: Natalia Petukhova, coach of the Deloitte Academy.


15:30 – 16:00

  • Online product placement: what do stores pay for?

Practical experience of an owner with online channels.

Speaker: Dmitry Dorofeev, CEO&Founder, Houselike.ru, Marketplace of finishing materials, CoFounder, i-Textile, Chain of décor and textile salons.



16:00 – 17:00

  • Workshop: Online sales technique.

Moderator: Natalia Petukhova, coach of the Deloitte Academy.


Novelties and premieres of the exhibition

September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!


Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32



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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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