Exhibition news

Restoration of volumes and profitability of sales channels during a crisis

Participants of the workshop of Tatiana Sorokina, leading sales and distribution consultant, general director of Unit-Сonsulting, on the topic “Restoration of volumes and profitability of sales channels during a crisis” will discuss practical cases of successfully implemented projects for manufacturers of household goods in the crisis years of 2008, 2014 and 2020.

  • Successful practical restoration of sales during the contraction in the markets.
  • Technologies of increasing sales: sales channels and the standards of working with them, product range management.
  • Growing channels on the declining 2020 market: marketplaces. Key players and the rules of working with them.
  • Internet aggregators and their capabilities for increasing online sales.
  • Necessary reports and events for maintaining sales profitability during a crisis.



Tatiana Sorokina, leading sales and distribution consultant, general director of Unit-Сonsulting unitcon.ru

17 years of successful experience in sales, distribution and subsidiary management consulting. Over 90 successfully implemented consulting projects. Lecturer of MBA and EMBA programmes at Russian business schools Moscow International Higher Business School MIRBIS, Higher School of Economics — National Research University and Higher School of International Business, RANEPA. Expert of analytical editions “Expert”, “Vedomosti”, etc. Author of bestsellers: “Sales in numbers: planning, monitoring and control,” “Subsidiary network: development and management,” and “Distribution system. Tools of creating competitive advantage.”

Novelties and premieres of the exhibition

September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!


Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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