Exhibition news

Russia's leading specialist in assortment and category management Ekaterina Buzukova will hold a seminar on September 13 within the framework of the section "Raising sales from the shelves" "Nelikvidy - who is to blame and what to do. Causes of origin, criteria for illiquid goods, methods of struggle ".


Participants of the meeting will discuss:


Definition of illiquid (illiquid or surplus?)


The emergence of illiquid - the causes of external and internal


The criterion of liquidity is seasonality, obsolescence, output of goods, etc. Wrap-up as an evaluation criterion.


Motivation of personnel in the fight against illiquid goods


Ways to combat illiquid and surplus (sales, returns, etc. - more than 10 ways to get rid of illiquid).


Examples of different successful and unsuccessful actions




Participation in the event is free after registration on the site.



Complete registration



More about Ekaterina Buzukova





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From February 28 to March 2, 2017 the Crocus Expo fairgrounds, Moscow simultaneously hosted international exhibitions of housewares, household products, interior items, dacha outdoor products, gifts and Christmas products showed at XIX Exhibition HouseHold Expo, IX Exhibition Stylish Home. Objects & Tableware, V Exhibition Dacha Outdoor and VI Exhibition Christmas Box. Podarki.

The Association of German Trade Fair Industry indicates that HouseHold Expo is the greatest and most effective Russian exhibition of housewares, household goods, textiles, plastic products, household care products and appliances. Stylish Home. Objects & Tableware is a specialized exhibition of interior design items, housewares, table decorative accessories, gifts, lighting, textiles and premium accessories. DachaOutdoor shows a range of products for country house, landscape design, tourism and leisure.


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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